LUMINOUS THREADZ BRANDING PROJECT
NAT NINA
2024
Luminous Threadz is a vintage clothing vendor. I was approached by them to create a logo, and continuously provide visual content creation to help the brand reach a bigger audience.
1-LOGO
The final logo was created in Procreate in hopes to acheive a sketch effect with a lot of texture. The client had a character (mascot) in mind that they wanted to use for the logo. The character is an anthropomorphic flower that represents the client's target customer: laid back and passionate.
Logo ideation (with notes) before starting the final sketch.
Logo in monochrome.
The typography was originally created by artist Boogaloo Jones, and then vectorized by me.
2 - VIDEO CONTENT
A video teaser for an upcoming photoshoot. It was edited on Adobe After Effects and within the Instagram editor. The purpose of this post was to connect with the brand's audience and reach new accounts.
3 - ECOMM AND VISUAL CONTENT
Photographs of the vendor's rarest items, a few vintage tops. These will be posted on the brand's Instagram page with a detailed description, as well as being used as visuals for e-commerce. They were edited on Adobe Lightroom.
